Core77

Today is launch day for the new Aloft Virtual Hotel which we wrote about last year. To get you back up to speed, Aloft Hotels, a subsidiary of Starwood (and sibling to the swanky W Hotels) has been implementing feedback from Second Life users on how to revamp their virtual hotel--with a plan to implement the design changes in their real hotels, too.

Fate is a cruel mistress, friends; four years of design school, and we designers may be put out of work by a bunch of transgender teenagers with batwings for ears.