Posted by Jeannie Choe | 14 Nov 2006
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Comments (2)

The young lady on the new Max Factor billboard convincingly suffers from raccoon-eye every time it rains. Leo Burnett delivers yet another concept that steps it up a half-notch.
Comments
aaah, but is it a mascara I'd wanna buy if this happened to me everytime it rained?
How do you get it to make the mascara run?? Do painters come out and repaint it every time it rains? And then do they come back to fix the spears made because of the rain?