Core77

The spirit of bershon is pretty much how you feel when you're 13 and your parents make you wear a Christmas sweatshirt and then pose for a family picture, and you could not possibly summon one more ounce of disgust, but you're also way too cool to really even DEAL with it, so you just make this face like you smelled something bad and sort of roll your eyes and seethe in a put-out manner.

- "Bershon" defined by writer and blogger Sarah Brown

We're now totally educated on Bershon as Design Observer's Michael Bierut was after delving deeper into the mysteries of his family's smile-less photo collection.

Everyone can relate (ahem- "Chrismas sweatshirt"), and the proof is in the Flickr pool, I'm So Bershon.

(image : ellistrator via absquatulate