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"What does a woman want?" one of the characters on Northern Exposure wondered aloud.

"Same thing as a man," replied Chris, "just in prettier colors."

That may have held true once, with hair-dryer manufacturers cranking out the same product in either gunmetal grey or flaming pink, but nowadays things are changing. Here to document and herald that shift is Popgadget.net, founded several years ago by Mia and Hoyun Kim as a product site for women.

So why are we bringing it up now? For the men out there who have no idea what the get the missus for Christmas. If the lingerie didn't work last year, it's probably not gonna do the trick this year.

The Popgadget mission statement:

Technology magazines ignore women and women's magazines ignore technology. Popgadget is a lifestyle magazine that embraces technology as a regular and essential part of women's lives. We cover topics traditionally seen in women's magazines, such as health and fitness, beauty and fashion, home, family, and entertainment, but with a unique focus on the products and people that bring exciting innovations to those aspects of our lives.

But if you're looking for a bikini-clad model straddling a Power Mac G5, you won't see it here.

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