Core77

WWF (World Wide Fund for nature) in the UK has come with a report on deeper luxury. An interesting read for anyone who is involved in the industry of jewelry, accessories, cosmetics, clothing, etc.

WWF-UK ranked the world's largest luxury groups (featuring brands such as Gucci, Yves Saint Laurent, IWC, Garnier, Louis Vuitton, etc.) on their social and environmental performance, as well as analyzing relevant attitudes in the luxury industry. Luxury is about being and having the very best! It's not about following a brand because everyone else does!

With the report WWF-UK urges luxury companies to put sustainability issues at the heart of their business strategy and to benchmark their progress.

The report is written by Jem Bendell and Anthony Kleanthous, and published by WWF-UK in November 2007, the full report is available for download free of charge here: WWF Deeper Luxury Report (pdf)