Strategy & Research
In order to fully exploit the design's potential to boost innovation, growth and job creation, the European Commission presented this week an action plan to promote the use of design in innovation.
Design is of particular importance to the Commission and is recognized as a key discipline and activity to bring ideas to market, transforming them into user-friendly and appealing products. Although some European countries are world leaders in design, others lack a robust design infrastructure and design capability. The action plan aims to tackle this systematic gap and to promote design driven innovation in industries and the public sector across Europe.