ElectricArtists, now working with the same creative team behind W Hotels, has partnered with Starwood Hotels on aloft island, a new concept aiming to revolutionize the hotel industry. The complex has been rendered in virtual world generation program Second Life, giving viewers the opportunity to explore the structure way before its planned opening in 2008. The interactive 3-D model is a work in progress, updated in sync with new influxes of artists' sketches and building plans. This virtual "grand opening" is the first of its kind, while most hotels' 3-D models and virtual tours are based on existing architecture.