Core77

Well, we're really talking about the Observer effect, but still, you gotta wonder about this one. On Monday, BBC News (love them) launched a new initiative called "The Box" unleashing a logotized BBC shipping container out into the wild, LoJacked with a GPS transmitter, and trackable on its very own website. You can even contribute your own pictures.

The goal of the year-long project is to "tell the story of international trade and globalisation by tracking a standard shipping container around the world. It is a project which plans to deliver content for television, radio and online audiences - telling the individual stories behind what makes the global economy tick."

This sounds like a really great project (inspired by Marc Levinson's book), but the lack of anonymity here cannot be good. Cue taggers please...