Can you guess what this is?
Okay, classic American car lovers, time for a little quiz. We've purposely blurred the photos below, now tell us what you see:
Easy one, right? '69 Mustang Fastback?
Clearly a Dodge Challenger, with something stuck in the center of the grill?
You'd recognize those Dodge Charger taillights anywhere, no?
That's obviously a Firebird, with some kind of special front end?
The answers are nope, nope, nope and nope:
They're all the same car. A Detroit-based start-up called Equus Automotive has decided to manufacture and sell their own brand of muscle car, and their resultant Bass 770 was heavily styled to look as if it came off of a Detroit drafting table circa 1969/1970. As weird as it is to see styling elements of the Big Three all combined onto the same platform, it's kind of cool to observe Ford, Pontiac and Dodge lines all flowing into each other.
The company name, Equus, is presumably meant to evoke the Pony Car movement launched by the '64 (or '64 1/2, for you sticklers) Mustang, which was subsequently chased down by the Firebird, the Camaro, the Barracuda, the Challenger. The price tag of the Bass 770, however, is far from a Pony Car, as that category was built around affordability and the 770 rings in with an eye-watering base price of $253,000.
We dig that the photos they've chosen to show on their website are not only of the interior and exterior, but of the castings themselves—laid over a carbon-fiber background to push the old-meets-new message:
There's no word on when the car will be released, so you quarter-millionaires will have to sate your appetite with the somewhat overblown promo video. (Muscle car movie fans will spot scenes clearly meant to evoke iconic scenes from both Bullitt and Dirty Mary, Crazy Larry.)
The 2014 BASS770 is born of an abiding passion for genuine 1960's and 1970's muscle cars. The rare seductive power of those legendary beauties, brought on by their unique fastback signature, enraptures and enthralls to this day. Proudly, the EQUUS BASS770 sets a new reference in the international luxury automobile class as a brand-new muscle car bringing together the best of 21st century American technological savoir-faire.