FRIEZE ART FAIR NEW YORK 2012
MILAN 2012: SALONE INTERNAZIONALE DEL MOBILE
MILAN 2012: SATELLITE EXHIBITIONS
MILAN 2012: BRERA DESIGN DISTRICT
"Easier, faster, better, high performance—it's the effect, not the thing." CBS Sunday Morning did a great profile on New York City-based Smart Design and their design philosophy in remaking tools for everyday. Founder and CEO Davin Stowell touches on his early work for Corningware and designing the now-iconic French White collection in order to avoid the floral blue Corningware pattern and takes us through a quick glimpse at the design process for everything from the OXO potato peeler to the OXO sink strainer.
If choosing a kitchen product is anything like dating, designer Davin Stowell has some advice:"We can't really rely on love at first sight. You know, relationships develop over time. You're not going to know at first glance whether it's gonna do what you expect it to do."
He should know! For more than 30 years, as head of his firm Smart Design, Stowell and his team have created some keepers...the kind of products you settle down with.
Check out the clip after the jump!
Comments
I had some of the OXO measuring spoons, but couldn't use them after the screenprinted labels washed off. The $1 set from IKEA has been superior.
I doubt SMART had anything to do with OXO's sourcing.
Despite your misfortune, and speaking as a designer in housewares, OXO is head and shoulders above any brand out there.