|Saturday, Apr 09 10 40 AM :
Midwest Conference | Speakers
Bryce Rutter is the CEO of Metaphase, an ergonomic-centered design firm out of St. Louis, MS. Not only is he a huge advocate of user-centered design, but he's also a really really engaging public speaker. (He talked about Kinesthetics and Larry Flynt in the same lecture, but thats besides the point.) A really talented (and really funny) public speaker is hard to evoke in written word, but I'll attempt to capture a few parts of his lecture in bulletpoint form:
- His definition of good design: "I defined great design as cool looking things that work as well as they look. This may seem obvious, but take a look around you and you will see a lot of products dont match up."
- On the fusion of design and research: "In this day and age its very difficult for a product to come to market out of one person's mind and one person's pen. Its also very risky. Bean counters at the companies we work for want something tangible to trust and understand so that they can communicate back to the rest of their company. Research is quantifiable, and is in a language that marketers can better understand. With multidisciplinary design teams, research can help justify design decisions, and at the same time design can get a better understanding of the research findings."
- Dope terminology I'm totally gonna drop in my next concept presentation: Kinesthetic novelty. Material temperatures, finishes, and textures matter too! Check this out: recent MIT research shows fingertips can detect a raised dot 3 microns high. THREE MICRONS. That's, like small and stuff.
- It's the details that matter: "The latest buzz word in design is experience design... well let's not forget about the little stuff! I have 40 coffee mugs in my kitchen, but I grab the same coffee mug every single day. Why? Well I did a little analysis one morning and I realized that the reasons why are that the handle lets me use two fingers, the ceramic doesn't burn me, it has a thinner rim so I don't dribble..." Ah the curce of the designer-- you can't even drink a cup of coffee without thinking about HOW you're doing it.
- On food packaging: "There's a reason you eat the entire package of Oreos-- you can't close the packaging! ...At least that's my excuse..."
- And the coolest product his firm worked on: a 'Cereal-on-the-go' packaging solution that allows you to fill up a special cup with milk, snap on a ceral 'pod', and then make a bowl of cereal IN YOUR MOUTH. (!) They even contoured the cup so you can see over the rim when eating and driving. Can't wait to see if I can use my cell phone at the same time.
Posted by: Craig Berman | Permalink | Comments (0)