|Friday, Apr 08 1 31 PM :
Bruce Nussbaum, editor Business Week...
got involved with ID because a little girl on a plane poured water on his face with an interesting bottle he had never seen before. He featured the bottle in Business Week and the next thing he knows he's helping IDSA with the IDEA awards.
He rehashed a lot of the current talk amongst designers about converging marketing, engineering, research and design into "design thinking". In fact, just go look at the two most recent articles in Core and you will get the basic talk. The major difference is he's a business minded guy. The business community at large is embracing this and it's changing our little design community whether we like it or not.
At the end of his speech he added that this is design's opportunity. We have to grab what is essentially being handed to us and what we have always wanted: taking on the leadership role and designing the experience of everyday life, business, objects, whatever. The question is, can we do it? Will we want to do it? It means intimately collaborating with disciplines and way of thinking that designers have been traditionally against.
Good news for Core: Bruce says IDSA.org and Core77 are his favorite two design sites. wOOt!
Posted by: Donald Lehman | Permalink | Comments (0)