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Bruce Claxton
Saturday, Apr 02 3 42 PM : Mideast Conference | Speakers

bruce.jpg

Bruce is an inspiration.
He covered so much ground that I may miss a number of his points. To start, he makes it very clear that there are huge opportunities for designers. The state of the world economy right now requires risk, innovation and good design.

The points that really stuck.
1) The global design market is leading to a homogeneity of design. Do not try to compete in this market; diversity is key. It brings depth to life. Conclusion: design for a regional audience. Understand them, and make things solely for a specific location.

2) Do not fear Globalization. It will change how we do business, and it generates huge opportunities. These opportunities create room for designers, because designers innovate and take risk.

3) In the future, corporations will have a Chief Design Officer.

4) We should support China and help them succeed. (The trick is to make sure everyone in the world can be successful.) As China succeeds and attains more wealth, they will consume more, and open opportunities as a new large market.

There was a lot more, but leaving his talk it was clear that the future needs good designers who are willing to innovate, think globally and locally, and take risks.

The future for designers is bright.

Posted by: Yianni Yessios | Permalink | Comments (0)
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