Chris Rockwell gave an insightful talk on how to successfully use Design Research.

I like his point that Design research is replacing Market research, and that Designers need to have closer access to the consumer and the end user of his products.

He also answered questions on ethics like a pro.

All in all, he was very insightful about a successful Design research process, and how to work within existing corporate culture.

Oh, and he understands the use of good video clips. His COPS knock off to demonstrate a design research results was a crowd favorite.