Bruce Claxton, Senior Director of Design Integration at Motorola, spoke to a room full of excited attendees this morning at the Cleveland Institute of Art. It was the first in a series of lectures at the CIA entitled Making Art Work. His presentation centered on creating a model for innovation within companies in order to create "WOW" products. One of the more compelling concepts touched on referred to the "joy" of using a product. Too often we hear of designing for the consumer's "ease of use" in today's design world, but that is a requirement all designs should address. The "joy of use" factor is a powerful differentiator. It's something that can really make a product stand out from the crowd...