Robert spoke about crossing the cultural gap. It wasn't what I expected: when people speak of culture, generally they discuss other countries and other habits. But Robert spoke about having to work with corporations and crossing over into other cultures.

His main points:
- If you are going to be successful in working with a client, learn to understand their culture; work through that understanding
- Going with the flow=failure
- Changing culture requires working with a lot of people (if you want to make the change fast)
- Inevitably though, changing culture is a very, very slow process
- Changing culture is always painful

He then when into a long breakdown of the difference between Apple and Dell cultures; you can imagine the rest.

The question I'm left with: Am interested in being someone who changes and affects culture, or do I want to be someone who goes with the flow?