Dale Murray, Professor of Industrial Design from the University of Cincinnati, led a breakout discussion session focusing on Sustainable Product Design and Development. Because of the 30 minute time constraints general concepts were discussed rather than specific problems, but the topic seemed to pique the interest of the group. One of the issues that was touched upon was that Americans don't take green design seriously. Because we have vast amounts of land that can be set aside for waste disposal, we don't have to deal with the refuse we generate every day. Until it directly affects our lives, we may not see a change in policy, not only at the governmental level, but on the individual's level as well. "Out of sight, out of mind" never seemed more appropriate.