|Sunday, Apr 10 11 38 PM :
Midwest Conference | Speakers
"Be afraid to die before you've won some victory for humanity"
- Horace Mann
That is a favorite quote of Tucker Viemeister's mom. He says it is our responsibility as designers to make a better world. He says "If you only have ideas and don't make anything, what's the point?" We as designers are the ones that implement ideas into the world, hopefully for good. He showed us some examples of his recent work for Nike and Coca Cola that he did through Spring Time USA. He also showed us a lot of conceptual work like the "People About to Be Liberated By the United States of America Bomb" or PAL USA bomb, it's a canister filled with stuff from the USA that gets dropped on countries about to be taken over, errr, I mean, saved by the USA. It includes things like hot dogs, baseball caps, and bubble gum.
He went on to explain how true innovation doesn't come easy, but after fights, goofs, mistakes, loss of opportunitues, and dead ends, there is a slight chance that a true innovation will emerge.
All of this inspiring talk makes me energized up to go do something super positive for the world and not just dream about it.
Posted by: Ko | Permalink | Comments (1)