Bringing designers and manufacturers together is like pairing cats and dogs...or is it? Nypro and Radius coexist and create products for companies with an emphasis on decreasing lead time. Currently, the average lead from design concept to production, for most companies, is 14-20 months. Nypro and Radius have a goal of an amazingly efficient 4 months. Wow.

Today's companies want vendors with global capabilities, innovation, speed, low price, and accountability. Nypro and Radius want to engage these companies at the front end, with user focused design, but from a manufacturing standpoint. It's a really interesting business model, and one that Brian Jones and Steve Callahan spoke to extensively. Industrial design coupled with and outsourced manufacturer hasn't been done succefully...this relationship is unique. The challenge of this integrated scheme hinges on their brand promise: compelling design, manufactured anywhere in the world, for the lowest possible price.