Like many of our peers across the south, Ayham and I (Mardis) made quite a trek across the south to attend the IDSA conf. We left University of Houston's new ID studios on Thursday. Barelling accross Louisiana, high on energy drinks and gas station goodies, we were determined to roll into Memphis in style -jittery and windblown :) Nine and a half hours and a speeding ticket later we arrived in Memphis (86mph in a 60... who knew that wouldn't play well in LA? -duh!). 4:15am to bed and up at 8:30... ahhh, the things we do for the love of design.
Not to be disappointed, IDSA has stepped up to the bar. They have planned an action packed weekend full of design workshops and events (parties) from dawn to dusk. Seriously folks, its gonna be a hell of a weekend. "Wish ya'll were her... -Mardis"