In its first foray into the consumer electronics space, Virgin has recently worked with New York-based ECCO Design to introduce a new line of "lifestyle electronics" aimed at the youth market and professionals on the go. Virgin Pulse, as the line will be called, puts a premium on design and user-friendliness. The products will be available at Virgin Megastores as well as retailer Target.

"While we have been looking at the consumer electronics category for years," said Richard Branson, Virgin's chairman, "we thought we'd wait to launch our own line until we had products that look great, work great and could thrash the competition with one hand tied behind its back and the other one scrolling an MP3 player."

More info: www.eccoid.com

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Date Posted: November 02, 2003
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