Group 4, a design consultancy based in Avon, CT, has completed the design of a new disposable storage container for Georgia-Pacific. The new containters will be sold under the Dixie brand. The lids have an integrated microwave vent and a series of day-of-the-week buttons to help track freshness. Group 4 conducted consumer research and needs analysis, updated the Dixie logo, and created an integrated packaging solution designed to drive on-shelf differentiation no matter how the product is displayed.

More info: www.groupfour.com

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Date Posted: August 25, 2004
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