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| SEPTEMBER : 7/14 |
| Prime Studio -- Zelco LifeAid Sport and Westminster LifeRing The Zelco LifeAid Sport and Westminster LifeRing, designed by Prime Studio, New York, were just launched at the New York International Gift Fair. The 5-in-1 survival tools include a retractable, shrill whistle, liquid-dampened compass, sealed thermometer and powerful LED flashlight with optional strobe feature to allow you to signal to others. The Zelco version offers a dual-beam flashlight and waterproof rubber finish. A special edition was also produced for the Museum of Modern Art and is available in their new fall catalog and on the MoMAstore website. Prime Studio also designed all branding and packaging for the products. More info: Prime Studio Company Profile More Bullitts From Prime Studio: Date Posted: September 01, 2004 |



