Eastman showed their continued support of the design community with a large presence at the recent IDSA National Conference in Pasadena. In the design gallery, Eastman debuted the first steps in their new sampling strategy. Called Material Difference, the samples come in the form of beautifully sculptured pebbles, showing the sensual properties of a variety of materials. The samples and the packaging were designed by Eastman's longtime creative partner The Brewery, a consultancy based in London. The approach is a wholistic one that applies consumer goods branding techniques to Eastman's presence. In addition to their display in the design gallery, Eastman is the flagship sponsor of the Education Conference, which draws design educators from around the world for three days immediately preceeding the main conference.

More info: www.eastman.com/innovationlab

Date Posted: November 01, 2004
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