The Brewery, a London-based design consultancy, recently worked with Stanton Magnetics to develop a new approach to their brand positioning, creating a common vision to be used across their product range and corporate identity. The new product design and logo have been incorporated into Stanton's massive product line overhaul for 2005, as well as their communications tools including web site, advertising and product literature.

Stanton is a 50 year old company making professional audio products for club and mobile DJs and turntablists. The company's product range includes turntables, high-performance cartridges, CD players, DJ mixers, accessories and Final Scratch — a breakthrough system which allows DJs to play, mix and scratch music files from their computers using standard turntables.

The consultancy has updated the product line-up using multi-textured aluminum and innovative displays and metering. The excitement of the company's direction and recent product introductions is captured via the highlighting on the word "on" within the name Stanton, and the "o" is made up of the international "1/0" symbol for powering electronics devices.

More info: www.thebrewery-london.com

Date Posted: February 21, 2005
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