|Design Studio S -- Sweets mobile phone
Design Studio S is a Tokyo-based industrial design consultancy founded by Fumie Shibata, who is also the principal designer. She has completed a wide range of projects, from communications and furniture to infant products and home appliances.
Their latest project for AU (a mobile phone provider company), pictured above, is a mobile phone called "Sweets", a phone intended for the teen girls' market. The phone comes in a range of fancy colors, such as Cassis Mousse (pink), Vanilla Beans (beige) and Mango Pudding (yellowish orange). Rather than a standard mechanical form, this phone features soft forms, smooth textures and a high gloss surface to fit in with more typical teen items. Along with a variety of phone services, the phone has a camera, email, and a GPS system.
Date Posted: April 06, 2005