Fairfield, Connecticut-based Product Ventures Ltd. is a multi-disciplinary creative firm specializing in product development and structural packaging. They have recently collaborated with Proctor & Gamble to re-vamp and revitalize the structural identity and branding for the popular fabric refresher, Febreze. The distinctive packaging is an iconic frosted blue translucent HPDE bottle that connotes purity, freshness and a sense of calm, all of which are desirable home environment qualities.

Febreze is an exceptionally unique product that is frequently merchandised with household cleaners, laundry detergents, and air fresheners. The new design projects a subtle individuality, allowing Febreze to stand on its own without compromising its context as a household product. The soft contours, bold color choice, and poised profile work together to create a specific aesthetic that stays true to the product and its function, resulting in effortless identification among the myriad of products offered in the household aisle.

More info: www.productventures.com

Date Posted: May 24, 2005
Views: 33539