The Alta single-speed city racer bike has been designed to epitomize the essential being of an urban bicycle, with only a frame, saddle, two wheels, pedals and handlebars. Ironically, this simple, no-frills design is a result of four groups' collaborative effort. Frost Produkt (product design), Norways Says (furniture design), Bleed (graphic design), and Schnel & Melnychuck(ad agency) are all Oslo, Norway based companies who applied their individual expertise to ensure a beautiful, efficient, and well-rounded bicycle. Since Alta has been stripped of all modern-day bike doodads, it is extremely light and manageable at a mere 9.4 kg. This also relieves the hassle of expensive repairs and complicated maintenance. Alta's signature handlebars are specially designed to give the rider the ability to manoeuvre hills and obstacles. Its distinct sleek design is intended for display in the home and can be supplied with an Alta wall mount.

More info: www.frostprodukt.no

Date Posted: October 15, 2005
Views: 31853