The undeniable associations of hyperactivity and adrenaline-overload with Red Bull energy drinks are exactly what inspired the design of their brand new headquarters located in London's Soho district. Bright colors and dynamic shapes fill the 3-story office, posing to encourage cheerful interaction between employees while simultaneously expressing Red Bull's strong brand values. London-based design firm Jump Studios designed the efficient 1,860 square meter space as a true professional atmosphere without resorting to drab measures, something that clearly would not have worked with Red Bull's image.

An open-air layout relieves cubicle fever, prevents office-mania, and gives employees a chance to breathe throughout their day. Installations such as a 3-story video wall and floating staircase encourage movement through the entire the space. The top floor acts as a social hub, containing the main reception, bar, cafe, both informal and formal meeting areas, and the main boardroom. This environment, as a whole, projects to be buzzing fiercely with energy and activity throughout each workday, with or without heavy consumption of their own product.

More info: www.jump-studios.com

Date Posted: September 19, 2006
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