Prime Studio is a product development and branding-driven multidisciplinary design firm located in NYC. Immersed in the "joy of product design," (good one, right?) they have just completed a line of over 40 kitchen tools for the Joy of Cooking brand, best known for their cookbooks. Home chefs have trusted JOC cookbooks now for over 75 years and will find familiarity in these utensils that have been styled not only to match the brand, but also to provide utmost functionality when joyfully cooking. Designed for licensee Robinson Home Products, the line of clean, modern kitchen tools and gadgets are comprised of ABS plastic and stainless steel with red and nickel accents. The Joy of Cooking utensil line will be available online this fall at Target and Amazon.

More info: Prime Studio Company Profile

More Bullitts From Prime Studio:
Samsonite travel accessories
Zelco LifeAid Sport and Westminster LifeRing
Polder cooking thermometers
Bogsprot lamp and Hago table lamp
VIOlight Travel

Date Posted: September 27, 2006
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