Visualizing Design Strategy Workshop is for designers and design managers at all levels who want to find new ways to spark creativity by engaging clients and audiences on a deeper level. This workshop provides designers with fun activities for solving strategic design problems through visual thinking, drawing, images, words, role playing, mapping, stories and other activities.
Most designers look within themselves to spark creativity and come up with answers. But as some of the world's most successful design firms have learned finding your next big design solution won't necessarily come from you. By actively engaging clients and audiences in the design process, designers open themselves up to a world of creative insights, allowing them to create meaningful design experiences, and provide increased value to the people they serve.
Visualizing Design Strategy Workshop teaches you tools for working through strategic design questions with clients through fun and collaborative activities to help you create great design solutions.
You will learn:
• How to identify the real design problem to be solved
• How to get clients to clearly express their goals
• How to work with audiences to gather design insights
• Tools for developing creative ideas
• How to get past client subjectivity
• How to evaluate design success
How you will benefit:
Based on over 100 interviews with designers, researchers and educators, the Visualizing Design Strategy Workshop provides tools and techniques used in design process best practices. By understanding how to integrate the tools and exercises associated with the various phases of the design process, designers are better able to provide their clients with well thought out and strategic design decisions.
This workshop is appropriate for designers and design managers who are interested in gaining insight into design process best practices.
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