Sure, you've mastered the craft of visual design. But, that's only half the battle. Your success as a visual designer transcends aesthetics.This course for mid- and senior-level professionals will empower you to bring a new level of rigor to your practice, convey the true value of your work to key stakeholders, and position you as a leader. With these skills, your work will help convert customers, create enduring relationships, and grow your business.In this intensive two-day workshop, we'll expand your visual design toolkit with new ways of thinking and working. We'll teach you Cooper's time-tested Goal-Directed Visual Design approach, and you'll apply these learnings to a practice project, to ensure you have them down pat. You will walk away knowing how to:
• Influence product and service strategy
• Advocate more effectively for your visual design decisions
• Lead a workshop to generate creative ideas and solutions
• Conduct research that will anchor your decisions in user goals, environment, and needs
• Evaluate how visual design impacts the user experience
• Facilitate useful critique sessions
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