We all know how critical branding is to a company's success. So why is it so difficult to talk about? Cooper's "Brand Experience Workshop" will make future conversations about brand a breeze. In this course, you'll learn Cooper's time-tested approach to eliciting important information from stakeholders, and how to lay a foundation for deeper conversations about how your brand is expressed across a wide range of touchpoints.
In addition to helping stakeholders articulate their vision, the Brand Experience Workshop will:
• Equip you to plan and lead a Brand Experience Workshop at your company
• Empower you to effectively engage with stakeholders throughout the branding/re-branding process
• Encourage engaging conversations about how a brand should be experienced
• Give you tools to express the emotional experience, form, and function of a product or service
• Create a shared language for discussing brand
• Generate actionable outcomes that inform decision-making
This course is ideal for:
• Visual design managers and practitioners
• Brand and marketing managers
• Product managers
• UX designers and teams
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