As the digital revolution has become pervasive in its effect on the practice of our everyday lives, counterintuitively, many new processes born in the digital realm are beginning to find needs to become physical and geo-fixed. Once ephemeral—occurring only in digital space—now online and new media companies have begun to invest themselves into the design and production of actual retail environments, vehicles, kiosks, and other public interfaces, adding new variables to the built environment and forcing evolution in long-standing conceptions of urban place-making. What had once been described as the accelerating process by which "all that was solid will melt into air" may also set into motion a countervailing effects by which what "was air now turns back into solid"—as digital practices and firms that once existed only virtually bring their data, media, and products back into the physical world.
_Virtual_Displacement will be a conversation around this topic.
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