SP01, a new Australian design brand that combines down-under cool with tried-and-true Italian quality, makes its U.S. debut with the launch of Over / Under, a concept shop, developed in collaboration with Ladies & Gentlemen Studio (L&G Studio).
The project marks L&G Studio’s first major interiors project, as the creative studio expands its reach beyond lighting, furniture and fashion accessories. Over / Under showcases Italian-made indoor and outdoor furniture collections from SP01—a fresh voice in the international design scene—accessorized with never-seen-before pieces from the Brooklyn-based studio.
The creative direction realizes a spatial experience that is part showroom, part stage set, and part public space. Abstracted vignettes juxtapose the warm, grounded, minimal furniture of SP01 with ethereal lighting and sculpture by L&G Studio, exposing unexpected moments through coexisting contrast and likeness.
Bibliography, a special design library curated by a w i n d o w studio and Various Projects, Inc. grounds the space and provides a welcoming gathering spot for visitors to peruse and discover more about the world of design during NYCxDesign.
Over / Under is located on the ground floor of XOCO 325, a luxury condominium by DDG at 325 W. Broadway in SoHo. Open to the public through May 31, 2017.
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