From the
Training Camp:
The Story Behind the Fight
It all started in the bleak February months of 1999.
As the 1900's began to wane, Core Junior was getting frustrated. Core-readers
wanted to know about design competitions, but so many were so unattainable.
Rules, regulations, production requirements, fees! Most of the Core-heads
were students or young designers still looking for recognition and
money, so how could they compete?
Inspired by the traditions of the fighting world, where any talented
punk can enter the ring to get a bloody bashing or even win the title
belt, Junior created the Heavyweight Design Competition. Opening it
up to designers around the world, Core formed an independent outlet
for the recognition of new creative talent. By subsidizing the fee,
hundreds of designers and design students were encouraged to submit
their conceptual product designs for critique. The turnout was exceptional.
So, in the spring of '99, a panel of independent and accomplished
product designers was assembled to judge the designs. After weeding
out the field of product ideas, they called their picks and decided.
The Champion of this inaugural bout
was Nagraj Seshadri for the "Digital
Sound Factory for Kids," a set of toys to teach children about
the properties of sound. Runner-ups included a wide range, from a
camping stove that cooks underwater to a mirror that records images.
This year, as the second millennium neared its indisputable expiration
date, Core announced its second annual competition at the beginning
of November. Again using an open call for conceptual product designs,
Core ensured fierce competition among its international audience of
students, corporate and independent designers. Hundreds of hopefuls
heeded this call and came through with truly innovative concepts for
high tech products.
This year's judiciary emphasized the diversity of their backgrounds:
Gareth Branwyn: multi-published author
and editor of magazines, books and websites; Ayse
Birsel: founder of the design company Olive 1:1, Inc. in New York
City and designer of Resolve, Herman Miller's innovative new office
furniture; Alberto Gaitán: programmer
and composer of interactive art installations, music programs, and
computer applications; and Nzomo: musician,
fashion and game designer, and director of MissNewYorkCity.com.
The tribunal used the same evaluating criteria as set in '99. First,
entries had to pass conceptual muster: that is, did they convey an
abstract idea that explores the potential of design and technology?
Qualified entries were then rated in three ways:
- how well the designer defined a problem
and solved it
- how creative the idea is
- how thoroughly the concept was analyzed and developed.
The judges fought long and hard to evaluate the piles of entries,
sent in from all over the world. At the sound of the first bell, Project
SSV came out swinging a hard left hook. Seemingly unstoppable,
this hybrid personal watercraft was kicking some serious ass, leaving
the limp files of vacuum cleaners and pornographic skateboards it
its wake. Then out of nowhere, came Piercing
Eyewhere, with an electrifying jab. Feinting to the left, the
right, jab, jab, following with a right to the jaw, SSV was up against
the ropes. Saved by the bell, with the second round soon to come,
a true fight was underway!
By the fifteenth round it was apparent: the heaviest hitting concepts
seemed to deal with fashion, recreation, energy regeneration, and/or
instructional designs. Finally, the judges were able to tally their
hit count, make a list of final contenders, and the last round began.
Without too much bloodshed, but with much discussion, a consensus
emerged. The new Heavyweight Champion of the world: Christian Makela,
a designer working independently in Helsinki, Finland, for "Bulk,"
fashion design using sensually augmented reality.
We shall see how the Champ holds his title (awarded by this college
of judges) after the popular vote
for the people's choice award is tallied . . .
want to know more? read the press release!
check the judges bios!
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(click
here for 1999 competition)

live
judging action

the
three fates

party
time

on display
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