Bulk
Designed by: Christian Makela
Code Industrial Design Ltd
Helsinki, Finland
What is it?
It is a fashionable application of augmented reality.
An augmented reality system generates a composite view for the user. It is a combination of the real scene viewed by the user and a virtual scene generated by the computer that augments the scene with additional information. The ultimate goal is to create a system such that the user cannot tell the difference between the real world and virtual augmentation of it to the user of this alternate system. It would appear that he is looking at a single real scene.
What makes this design different or better?
It is a new multidisciplinary approach to wearable products
Bulk is an imaginary line of future products and services featuring unconventional
solutions within the electronics and fashion industry. The aim of this
particular concept was to find a way to interact with new and sometimes
even scary technologies and to break the barrier between tech and non-tech
products and devices
Bulk scent contains miniscule nano particles that activate when in touch
with the skin. These particles are capable of sending a unique O-code
to anybody within a few meters wearing a receiving unit (i.e.) augmented
reality display after receiving the code the display unit knows where
to look for additional information for creating an augmented view of the
person wearing the scent. The composite "holographic" image added to a
real view of the person has no boundaries when it comes to physics, one
can easily imagine what type of effect it could have on fashion industry
and entertainment business.
