What is it?
Skinthetic is a two-part project that first focuses on how large corporate companies will continue to sell and distribute their brand names in the future.

The first aspect of the Skinthetic proposal trades on the idea of branding once removed. Given that in the next twenty years as implant and explant technology becomes more sophisticated and branding more intertwined into our commodity driven culture, labels and bodies will become one. Where in 2000 we as consumers put labels on our bodies through the act of clothing by 2020 we will be implanting designed body parts that are not only genetically coded but also will bear the signs and identities of the couture and product house that have created them.

The second aspect of Skinthetic suggests a form of distribution for these brands. The form of distribution for these labels would be through interactive street level web based billboards. Each billboard/advertisement works like a web page that one interacts with on their home computer; but instead of using your mouse to browse through pages, these interactive billboards are touch and voice activated. One can gather information on products, find out the nearest distribution point, or pay for merchandise right on the street.

The Skinthetic proposal uses three brands as case studies:

MasterCard: fingernail implant allows user to purchase merchandise through digital DNA

Nike: air bladder implant allows the user to push their physical performance.

Chanel: quilt implant allows the user to have a "designer" body.

What makes this design different or better?
Skinthetic is a forward thinking way to envision the future of advertising and branding.