A Nicer Way to Wake Up
alarm clock




Nick Jinkinson, Jim Nicholson
Studio Platform
United Kingdom

A Pillow alarm clock which uses an unusual principal to more subtly wake you up - that of white light. White light has been long known to be a "zeitgeber" or regulator of the body clock, acting as a daily reset when it first hits the retina each morning.

This modern application of this concept relies on a gentle increase in intensity of light which is proven to be the most effective way to bring you out of sleep. The user wakes up refreshed, to a simulated sunrise with none of the typical 'alarming' experience.








A Nicer Way to Wake Up
alarm clock




Nick Jinkinson, Jim Nicholson
Studio Platform
United Kingdom

A Pillow alarm clock which uses an unusual principal to more subtly wake you up - that of white light. White light has been long known to be a "zeitgeber" or regulator of the body clock, acting as a daily reset when it first hits the retina each morning.

This modern application of this concept relies on a gentle increase in intensity of light which is proven to be the most effective way to bring you out of sleep. The user wakes up refreshed, to a simulated sunrise with none of the typical 'alarming' experience.