Current linear business models provide consumers with a product planned for obsolescence. This plan strives to keep the customer returning, but lacks a cohesive service. Mobile phone companies provide cellular and wireless services, yet demand contract renewal in order to upgrade hardware technology in handsets. By creating a service model that caters to hardware technology as well as wireless technologies, you grant consumers the freedom to choose. This choice advertently translates into longer product lifespans and a cradle to cradle flow from consumers to producers.
Subscribers in this new model gain the ability to update their gadgets via a leasing program, which coincides with their wireless service. When hardware technology updates, the subscriber exchanges only the obsolete gadget, not the entire device. In this modular platform, the subscriber leases only what they need and returns what they don't.
ReMix is the service and technology provider that utilizes an array of brands in order to allow subscribers the freedom of choice. A subscriber may choose from a variety of modules in order to create their ideal gadget. Sony's new 8 mega pixel camera can be a simple plug-in update, or portable Bose speakers can be added.
By creating your customized module, you eliminate superfluous gadgets for one personalized item that utilizes one battery, one OLED screen, and one tactile interface. Each module is designed for simplified manufacturer disassembly and utilizes the printable circuit technology of Carbon Nano Tubes. This allows for a few simply separated materials and eliminates harsh toxins found in PC boards and other electronic circuitry. By printing circuits, the PC board is one material that can be re-printed over and over again. Each material feeds back to the manufacturing plant and is turned into new modules.
Remix is the link between consumer refuse and manufacturing material streams. By creating a platform for new production you eliminate device specific waste and consumer dissatisfaction. The powers of consumption are now the powers service.
