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Be a part of the conversation this September 29–30 in Los Angeles as designers, engineers, entrepreneurs, and business leaders gather to explore the ever evolving landscape of their intersecting crafts. Spanning two full days, the 2016 Core77 Conference offers a unique integration of presentations, workshops, tours, catered meals and evening receptions - allowing you to develop meaningful relationships while taking in game-changing ideas and perspectives.

  • Presenters

  • DESIGNING HERE/NOW features speakers covering topics ranging from human-centered design to start up strategies to gaming and entertainment. You'll gain valuable insight and perspective on what it means to be a designer, here and now.

  • Antionette Carroll
    Creative Reaction Lab
    Antionette Carroll is the President and CEO of Creative Reaction Lab, a social enterprise cultivating creative leadership to improve the human experience through immersive challenges. Throughout her career, Antionette has worked for social justice, human rights, and diversity and inclusion nonprofits - with her last position being head of communications for Diversity Awareness Partnership. Currently, Antionette is the Chair Emeritus of the Diversity and Inclusion Task Force of AIGA: The Professional Association of Design. At the local level, she is also serving as the President of AIGA Saint Louis.
  • Dana Cho
    IDEO
    Dana Cho is a Partner and Managing Director of IDEO Palo Alto. She works with change makers and organizations who are committed to being human-centered in their endeavors - whether it's about commercializing a new-to-the-world technology or bringing a human lens to uncover new opportunities in unlikely places. She has worked with organizations such as the Mayo Clinic, Four Seasons, Virgin, and Nike. She has also served as Head of the Brand Studio and Healthcare practice.
  • Eames Demetrios
    Kcymaerxthaere
    Eames Demetrios wears many hats. His current large-scale project is his parallel universe, Kcymaerxthaere, a global artwork of multi-dimensional storytelling. For this he's so far installed 123 markers and historic sites in 26 countries on 6 continents. He's also made films on topics from the Modern Maya to Frank Gehry, from homelessness to legendary winemaker Peter Gago. Demetrios is best known in the design world as director of the Eames Office and authoring several design books--including An Eames Primer. He has given talks in 50 countries, including on the mainstage of the legendary TED conference. He lives with his family in Los Angeles, California.
  • Shana Dressler
    30 Weeks
    Shana Dressler has built decade-long career leading and nurturing social change leaders, entrepreneurs, and creative professionals. She has proven experience creating spaces and developing programs that educate and equip the next generation of design-driven social impact startups. Currently, she is the Executive Director of 30 Weeks, an incubator dreamed up and launched by the Google Creative Lab that transforms designers into founders who are equipped with the entrepreneurial skills, knowledge and tech know-how to create products and start impactful companies.
  • John Farrace
    Shared Studios
    John is the Design Director and a Co-Founder of Shared_Studios, a multidisciplinary arts, design and technology collective. John operates at the intersection of media and architecture, producing interventions at the borders between territories, both real and virtual. His work has won various awards including first place at USC's Innovators Showcase and has been featured in various print publications and design blogs. John holds a Master of Architecture from Yale University.
  • Jamer Hunt
    New School
    Jamer Hunt collaboratively designs open and flexible programs for participation that respond to emergent cultural conditions. He is the founding director (2009-2015) of the graduate program in Transdisciplinary Design at Parsons School of Design and Visiting Design Researcher in the Prototyping Practices project at the Institute of Design in Umeå, Sweden. With Paola Antonelli he was co-creator of the award-winning, curatorial experiment (2013-15) and book Design and Violence at the MoMA. He has written for Fast Company and the Huffington Post, and he is currently completing a book manuscript on scale, complex systems, and the unruliness of everyday experiences.
  • Ekene Ijeoma
    Studio Ijeoma
    Ekene Ijeoma is an interaction and information designer. He explores the artistic and humanistic properties of data, transforming them in poetic and pragmatic ways to change how we understand our world. He’s been featured in Good Magazine ‘Good 100’ 2016 for “tackling pressing global issues” and nominated for Design Museum ‘Designs of the Year’ 2015. He has been a lecturer at The New School and NYU, critic at Yale and SVA, a visiting artist at VCU and School for Poetic Computation and artist-in-residence at Fabrica and Ace Hotel. He is currently a designer-in-residence at Orbital. He has previously worked with Google Creative Lab, Bloomberg, Wolff Olins, Pentagram.
  • Gurneet Kaur
    Hyperloop One
    Gurneet Kaur is a product engineer at Hyperloop-one. She is a physicist specializing in electromagnetic design and has 10 years of research and product development experience. After completing her doctoral work in Stuttgart, Germany , she worked as a post doc at MIT where she performed experimental study of quantum information transport.Prior to joining Hyperloop one, Gurneet worked for Philips Healthcare where she was responsible for design of superconducting magnets for MRI purposes.As a product engineer she is helping develop the Hyperloop product portfolio and turning technology into customer solutions.
  • Alexis Lloyd
    Alexis Lloyd is an award-winning researcher and user experience designer whose work focuses on exploring the newly available possibilities of emerging technologies. She designs and builds compelling experiences that demonstrate innovative ways of engaging with information and with the world around us, most recently as the Creative Director of The New York Times R&D Lab. Her work has been covered in WIRED, Make Magazine, Le Monde, and other international publications, and has been exhibited at the Cooper-Hewitt National Design Museum and the Chelsea Art Museum. Alexis holds an MFA in Design and Technology from Parsons School of Design.
  • James Monsees
    Pax
    James Monsees is cofounder of PAX Labs, a leading vaporization technology company in San Francisco that’s reinventing the smoking experience with its innovative, premium vaporizers, PAX and JUUL. Monsees has over a decade of experience developing consumer products. He was a founding fellow at the Hasso Plattner Institute of Design at Stanford University, has served as a product designer for Metaphase Design Group, and as a product design consultant developed outdoor sports equipment for K2 Sports, among other products and companies. Monsees has a masters degree in product design from Stanford and a bachelor’s degree from Kenyon College.
  • Adam Sadowsky
    Syyn Labs
    Adam Sadowsky has been involved in the early stages with companies in software, product design, video games, and genetics research. The common thread connecting all of these endeavors? His role has always been helping talented and creative people achieve extraordinary results. As President and CEO of Syyn Labs – a collection of extraordinarily talented technology artists trained in disciplines including robotics, physics, software engineering and design – Adam recently orchestrated the build of a massive Rube Goldberg machine for the OK GO music video “This Too Shall Pass”, the elegant machine to promote Google’s Online Science Fair initiative, and an “organ” built from 24 automobiles which was played by Gary Numan in an online commercial for DieHard Battery.
  • Amro Sallam
    Architects For Society
    Amro is a registered architect with over 19 years of experience with a wide range of projects with world class architecture firms like Herzog DeMeuron and SOM. He has extensive experience in the full scope of project development from initial concept to construction completion. He holds a Master of Architecture from the Southern California Institute of Architecture, and a Bachelor degree from University of Illinois. Amro uses his art background to research informal settlements of his home city, Cairo, Egypt. His belief that design must engage the disadvantaged, propelled him to found Architects For Society with experts in the field.
  • Paul Sohi
    Autodesk
    Paul Sohi is a technology evangelist and product designer at Autodesk. Paul started life as an architect working on conceptual design, competition architecture design, and installation pieces. He then moved into product design and started his own design practice, 2052, that specialized in 3D printing technologies, working on interior products, music videos, technology innovation and hardware design in the electronics field. Paul joined Autodesk in 2015 as an in-house product designer to share his skills and knowledge with the next generation of startups and designers.
  • Kudo Tsunoda
    Microsoft
    Kudo joined Microsoft Studios in 2008 and is currently a Corporate Vice President for all Windows 1st Party Experiences. In this role, Kudo is in a unique position to define innovative consumer experiences, and to work across hardware and software teams to bring them to life. Kudo is responsible for Edge, the Photos and Camera experience, Groove Music, Movies and TV, and other Windows 10 experiences that total over 300Million monthly active users. Kudo also helps drive the creative vision for Microsoft HoloLens, including the development of all experiences shipping with the device. Previously, Kudo was the Creative Director of Kinect for Xbox 360. Prior to working at Microsoft Studios, Kudo served as the General Manager and Executive Producer of Electronic Arts Chicago, and was responsible for establishing EA Chicago as a leading next-generation video game studio. Kudo majored in philosophy at George Washington University in Washington, D.C., where he was Harrison Hall champion in “Tecmo Bowl,” “Double Dribble,” and “Racquet Attack.” He is a former lion tamer and also an avid collector of antique garden gnomes.
  • Alissa Walker
    Curbed
    Alissa Walker writes and speaks about design, architecture, cities, transportation, and walking. She is the urbanism editor at Curbed and her work has appeared regularly in Los Angeles Magazine, LA Weekly, Dwell, Fast Company, GOOD, the New York Times, and the Los Angeles Times, as well as on the KCRW public radio show DnA: Design and Architecture. She has been named a USC Annenberg/Getty Arts Journalism Fellow for her writing on design and urbanism, Journalist of the Year by Streetsblog Los Angeles, and in 2015 received the Design Advocate award from the LA chapter of the American Institute of Architects. Alissa lives in a 1912 Craftsman on the art alleys of LA’s Historic Filipinotown where she throws ice cream socials, tends to a drought-tolerant garden, and relishes life without a car. Read more at her blog, A Walker in LA, and follow her at @awalkerinLA on Instagram and Twitter.
  • Audrey Wu
    Gensler
    Audrey Wu is a practicing architect at Gensler leading medium to large scale projects including the US Bank Observation Deck, OUE Skyspace LA. Wu works in the capacity of Project Designer and Project Architect on commercial and residential high-rises, corporate headquarters, airports, public and charter schools, entertainment, retail and corporate interiors. Taking projects from conception through construction, she has a special interests in structures and enclosure systems. She is a steering committee member at the Façade Tectonics Institute, a licensed Architect in CA, is LEED AP certified and holds a BA in Architecture from UC Berkeley and MArch I from UCLA.
  • Workshops

  • Our Friday morning workshops, held at the Standard Hotel Downtown and led by outstanding professionals from the Core77 network, will transform ideas introduced during the conference into actionable strategy.

  • Conceptual Design with solidThinking
    Arjun Ajjampur, Product Specialist & Darren Chilton, Program Manager
    Learn how the latest advances in technology can impact the design process. Explore how solidThinking Inspire and Evolve are radically changing the way we approach designing products for both additive and traditional manufacturing.
  • How to License Your Product Ideas in 10 Simple Steps
    Stephen Key
    Licensing is a fantastic avenue for designers who want to become entrepreneurs, but are uninterested in starting and running their own small business. Learn how to harness the power of this model of product development to bring your innovations to market more quickly and with significantly less risk.
  • KeyShot. Amazing Rendering and Animation. In Real-time.
    In this workshop we will show you how the easy to use KeyShot interface simplifies and speeds up the rendering process, letting you focus on design. Features like Viewsets and Scene Sets allow you to organize an entire virtual product photo-shoot in one scene, while real-time ray-tracing and a drag and drop based workflow provides amazing results instantly. Live Linking and Update Geometry make visualization of model changes and variations smooth and efficient. KeyShot is the only visualization product that can be used seamlessly throughout the entire product development process, including sales and marketing.
  • Between the Thought and the Thing is a Sketch
    Spencer Nugent
    This workshop will explore the importance of visual communication through sketching for designers. Topics covered will include a discussion of how to see the objects in the world around us and how to sketch them effectively using simple tools of rapid visualization.
  • Narrative Without User Journeys
    Daniel Orbach and Steven Bennett, Senior Designers, Moment
    When people think of narrative and storytelling they often default to the linear narrative techniques we encounter most often in our daily lives. However, today's products and services are often too complicated to be captured in a single user-journey-esque story. In this workshop we'll focus on a different narrative technique, theme, and how developing strong themes can help focus your path to envisioning more coherent products and services.
  • More Than a Logo: Crafting a Brand Vision
    Ada Mayer, Senior Designer, Wolff Olins
    The first step in building an authentic and cut-through brand is to establish a strong vision to guide its growth. Catering to both designers and those communicating with designers, this workshop will outline quick and iterative design strategy exercises that work to set the foundation for a holistic brand identity. Learn best practice techniques and tools for crafting a positioning strategy, roll-out plan and design direction tailored to your offer, timeline and goals.
  • The Future of Work: Thriving in an Era of Workplace Automation
    Rodrigo Bautista, Principal Sustainability Advisor - Innovation, Forum for the Future
    In the spring of 2016, Forum for the Future brought together members of its network—including representatives from Fortune 500 companies, entrepreneurs, and NGOs—in a collaborative innovation session to discuss the future of work and to think through how we might create more sustainable workplaces in the face of trends like automation, climate change and aging populations. In this interactive session, Rodrigo will share five trends affecting how we work and some of the more interesting concepts that emerged from the innovation session, challenging designers to imagine new ways of working together in the near future.
  • How to Future Proof Your Next Idea
    Michael Roller, Trends Director, LPK
    The frequency of new ideas, trends and technology in today’s world can leave many designers feeling unsure where to focus their attention. To create positive change in this world, we must create a clearer vision of the unarticulated needs of future users. This workshop shows designers how to apply future-forecasting tools to their daily work to inspire more influential and long-lasting innovations.
  • Anticipatory Design and the Future of Smart Products and Services
    Byron Phillipson, Group Creative Director, HUGE
    For the past two decades Byron Phillipson has been championing the application of disruptive design for some of the world's biggest brands. He is now the Group Creative Director of Huge Los Angeles, the company's second principal office in the United States, opening in 2006. Working with some of Huge's biggest clients in media, entertainment and technology, the office is home to more than 70 visual, interactive and product designers, creatives, technologists, researchers, strategists and digital program managers.
  • Tours

  • Three guided tours will offer insight into some of downtown LA’s most innovative design studios and public projects.

  • Downtown Los Angeles Walking Tour
    Alissa Walker, Editor, Curbed
    Downtown Los Angeles has a unique character; the architectural styles, influences and trends cover a wide, eclectic range. Join Alissa Walker, a self-described "writer, gelato-eater and walker," as she guides us on a curated two-hour tour through the landscape of downtown. Alissa is urbanism editor at Curbed, as well as a writer and speaker about design, architecture, cities, transportation and walking for numerous publications, including Core77 — in other words, she knows her stuff.
  • Glass Slide at OUE Skyspace
    Audrey Wu, Architect, Gensler
    Thrill seekers, join us for a behind-the-scenes look at the SkySlide, a glass chute suspended on the outside of the U.S. Bank Tower that takes you from the 70th floor down to the 69th — at 1,000 feet above the ground. Architect Audrey Wu from Gensler, the firm behind the design, will give us the inside scoop on the slide, which is made to withstand hurricane-force winds and supposedly able to suspend two blue whales from it with no problem. And, of course, everyone gets a ticket to ride, complete with a view looking down on some of the city’s tallest skyscrapers, the San Gabriel Valley in the distance, and the tiny taxis below, plus the feeling that you’re on top of the world.
  • Hyperloop One Studios
    Creative Team, Hyperloop One
    Visit the studio that’s making Elon Musk’s Hyperloop concept a reality. The Hyperloop is a high speed, intercity transportation system that uses passenger and cargo capsules inside a network of tubes to get people and materials where they need to go, fast. You’d be traveling as fast as the speed of sound — that means going from L.A. to San Francisco in 34 minutes. The system is also completely self-sufficient, generating enough renewable energy to power itself. This brilliant team is bringing the future into the present!
  • Tickets

  • Designing Here/Now is a two day event:

    All tickets include an invitation to Wednesday night's informal kickoff party.
    *Please Note: All ticket sales are non-refundable.

    Thursday September 29 — Conference

    Spend the day immersed in provocative presentations and engaging conversations and end with a festive cocktail reception in the courtyard. Breakfast, lunch, and snacks provided throughout the day.

    Friday September 30 — Workshops & Tours

    Kick off the morning with professionally led workshops, followed by a catered outdoor lunch, and guided afternoon tours across LA. Wrap up the day at our closing rooftop party.

    Early Bird Ticket

    $475

    SOLD OUT

    Student Ticket

    $275

    Limited Quantity

    Regular Ticket

    $575

    Workshops & Tours

    $200

    SOLD OUT

    Get Tickets Now
  • Attendees

  • Check out who you might run into at the 2016 Core77 Conference, and read about the individual design missions of this year's audience. See the full Attendee Yearbook here.

  • 2015 Conference Recap

  • Venue

  • Once again, we'll see you at the stunning Vibiana, the city's first Cathedral, in downtown L.A. Between the gorgeous interior, the reverberating acoustics, the sunny outdoor patio, and the delicious food prepared by their in-house chef, we can't wait to get back to this place.

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  • Schedule

  • Join us for two full days of presentations, excursions, workshops and gatherings throughout multiple locations in downtown Los Angeles. We'll start with an opening party at the Library Bar on Wednesday night, where you can meet and chat with fellow attendees and speakers. A full day of main stage presentations, along with a fabulous closing reception round out day one. Hands-on workshops and site visits complete day two, with a closing gathering on the rooftop of the Standard Hotel.

  • Wednesday, September 28th
      • 8:00PM — Late
        Pre-conference get together for attendees/guests
        Meet your fellow attendees at the Library Bar (630 West 6th Street), make some new friends and have a drink courtesy of the good people at Mail Chimp.
  • Thursday, September 29th
      • 9:30AM — 9:40PM
        Welcome and opening remarks.
        Stuart Constantine & LinYee Yuan, Core77
      • 9:40AM — 10:05AM
        Spooky Action at a Distance: Quantum Entanglements and Design at the Mesoscale
        Quantum mechanics has taught us that systems at different scales operate in unfamiliar and unpredictable ways. Does the same principle of scalar variance hold for design problems at different scales? Mesoscale design catalyzes active collaboration while building an open system for the participation of diverse stakeholders. Jamer Hunt will propose an imperfect model of design at the “mesoscale” that aims to avoid the common traps that affect both top-down and bottom-up models of system change.
        Jamer Hunt, Associate Professor of Transdisciplinary Design, Parsons School of Design
      • 10:10AM — 10:45AM
        Roundtable: Can Design Offer Solutions for the Refugee Crisis?
        Every day nearly 35,000 people are forced to flee their homes because of conflict and persecution. In an era where breakthroughs in science and technology give us more hope for the future than ever before, we are simultaneously witnessing, “the highest level of displacement [of people] on record,” according to the UN Refugee agency. What role does design have to play in offering solutions for complicated, global issues? Join us for a roundtable discussion on offering solutions and raising awareness around the plight of over 65 million people who have been forced from their homes.
        John Farrace, Design Director, Shared_Studios / Ekene Ijeoma, Designer and Artist, Studio Ijeoma / Amro Sallam, Executive Director, Architects for Society
      • 10:50AM — 11:25AM
        Experiencing Wise, not Smart, Technology
        Explore Kcymaerxthaere with its Geographer-at-Large Eames Demetrios. The name of a parallel universe, Kcymaerxthaere is also a global work of multi-valent fiction: a storytelling project where physical markers that honor events from a parallel world are being installed all around our planet. Demetrios will share lessons from manifesting this alternate universe that may offer insights and challenges for the future of our linear world.
        Eames Demetrios, Geographer-at-Large, Kcymaerxthaere
      • 11:25AM — 11:40AM
        Break
      • 11:40AM — 12:05PM
        Digital Fabrication in the Age of Collaboration
        Thanks to rapid advancements in design tools and 3D printing, digital fabrication has never been easier. Covering topics ranging from German Paralympians to Japanese bionics, Paul Sohi will offer his insights on how collaboration powers creativity and innovation in a world of increasingly sophisticated design tools.
        Paul Sohi, Product Designer, Autodesk
      • 12:10PM — 12:35PM
        C3PO, Iron Man and R2D2: Designing Relationships with Machines
        With the proliferation of (ro)bots, neural networks and other forms of automation, machine intelligence is playing an ever larger role in our everyday lives. But what form will our relationships with machines take? Designers play an important role in shaping future interactions with machine intelligence. Alexis Lloyd addresses how designers might apply thoughtful and critical design processes to create collaborations with automated systems—augmenting abilities while respecting both our own humanity and the machine-ness of machines.
        Alexis Lloyd, Creative Director
      • 12:35PM — 12:40PM
        SWINE: Design Film
      • 12:45PM — 1:10PM
        Strengthening the Human Tribe Through Technology
        Whether it is for gaming or holograms, Kudo Tsunoda, creative director for technology innovations like Kinect for Xbox and Microsoft HoloLens, employs storytelling and user centered design to create experiences that build genuine emotional connections between people. In his talk, our audience will learn more about the methodology used to deliver human connections through innovative experiences.
        Kudo Tsunoda, Corporate Vice President, Microsoft
      • 1:10PM — 2:10PM
        Lunch in the Vibiana courtyard
      • 2:10PM — 2:35PM
        Engineering Design and the Evolution of Transportation
        Take a look at how Hyperloop One is marrying the first principles of engineering high technology to a truly innovative personal mobility experience. Gurneet Kaur will discuss the delicate balance of engineering and designing a new form of transportation. As the author and engineer Henry Petroski reminds us about those on the forefront, “For all their efforts are to one end: to make something stand that has not stood before, to reassemble Nature into something new….”
        Gurneet Kaur, Product Engineer, Hyperloop One
      • 2:35PM — 2:40PM
        SWINE: Design Film
      • 2:45PM — 3:15PM
        Design Founders: From Idea to Launch
        Can entrepreneurship be taught? 30 Weeks, a hybrid incubator and education program developed by Hyper Island and Google, was launched in 2014 to answer that question. With a collective evaluation of over $15 million, the answer is a definitive ‘yes’. In just two years, 54 designers from 22 countries have received over $4 million in investment to launch businesses. Join Shana Dressler, Executive Director of 30 Weeks, as she demystifies the life of an entrepreneur and takes you through the 30 Weeks methodology.
        Shana Dressler, Executive Director, 30 Weeks
      • 3:15PM — 4:00PM
        Embracing Failure: Fail Faster and Succeed Sooner
        How do you reinvent a product category? James Monsees of vaporization technology company PAX Labs will discuss how designers can learn from failure to develop successful consumer products. Monsees will share strategies and lessons from the PAX product journey—how early failures have lead to the success of the company today, how to fail quickly and cheaply to make those failures smaller—and how designers can apply these learnings in their own process.
        James Monsees, Co-founder and Chief Product Officer, PAX Labs
      • 4:00PM — 4:20PM
        Break
      • 4:20PM — 4:45PM
        Designing for Death: How using an Open Innovation Platform Helps Reimagine the End of Life Conversation
        Each year, 40 million people will need end of life care. Yet, only a few countries have access to quality care programs. IDEO, in collaboration with BJ Miller, Sutter Health and The Helix Centre, launched a global, OpenIDEO innovation challenge to tackle the topic of reimagining the end of life experience. The highly collaborative platform generated radically new conversations and unexpected solutions. Dana Cho will explore the motivation, the process and the outcomes of a new approach to a timeless challenge.
        Dana Cho, Managing Director, IDEO Palo Alto
      • 4:45PM — 4:50PM
        SWINE: Design Film
      • 4:55PM — 5:30PM
        From #Ferguson to Violence: Transforming Lives with Design and Community Engagement
        Design is an invisible innovation that continues to change the world through visual, spatial and experiential means. Why not use this process to change our neighborhoods, communities, and, ultimately, the human experience for the better? Hear Antionette Carroll discuss her journey from graphic designer to social entrepreneur sparking social and civic transformation. Through creative problem solving, social innovation, empathy and humility, designers and community members alike can improve global difficulties and challenge human rights and social justice issues.
        Antionette Carroll, President and CEO, Creative Reaction Lab
      • 5:30PM — 5:55PM
        Explosions in the Sky! Technology and Craft from the “League of Extraordinary Nerds”
        Whether working with misused power tools, compressed air, fireballs, bungee jumping cars, industrial shredders or Rube Goldberg machines, Adam Sadowsky has merged industrial equipment, art and digital interactions to create some of the more memorable videos and experiences of the last five years. In his talk, Adam will share strategies for leading diverse teams of designers, engineers, architects, scientists and artists to create highly impactful and provocative, visual spectacles.
        Adam Sadowsky, Creative Director, Syyn Labs
      • 6:00PM — 9:00PM
        Closing Reception Presented by IBM Design
        Cocktails, passed hors d'oeuvres and interactive installations in the Vibiana courtyard
  • Friday, September 30th
    • Workshops
      • 9:00AM — 12:00PM
        Conceptual Design with solidThinking
        Learn how the latest advances in technology can impact the design process. Explore how solidThinking Inspire and Evolve are radically changing the way we approach designing products for both additive and traditional manufacturing.
        Arjun Ajjampur, Product Specialist & Darren Chilton, Program Manager
      • How to License Your Product Ideas in 10 Simple Steps
        Licensing is a fantastic avenue for designers who want to become entrepreneurs, but are uninterested in starting and running their own small business. Learn how to harness the power of this model of product development to bring your innovations to market more quickly and with significantly less risk.
        Stephen Key
      • KeyShot. Amazing Rendering and Animation. In Real-time.
        In this workshop we will show you how the easy to use KeyShot interface simplifies and speeds up the rendering process, letting you focus on design. Features like Viewsets and Scene Sets allow you to organize an entire virtual product photo-shoot in one scene, while real-time ray-tracing and a drag and drop based workflow provides amazing results instantly. Live Linking and Update Geometry make visualization of model changes and variations smooth and efficient. KeyShot is the only visualization product that can be used seamlessly throughout the entire product development process, including sales and marketing.
      • Between the Thought and the Thing is a Sketch
        This workshop will explore the importance of visual communication through sketching for designers. Topics covered will include a discussion of how to see the objects in the world around us and how to sketch them effectively using simple tools of rapid visualization.
        Spencer Nugent
      • Narrative Without User Journeys
        When people think of narrative and storytelling they often default to the linear narrative techniques we encounter most often in our daily lives. However, today's products and services are often too complicated to be captured in a single user-journey-esque story. In this workshop we'll focus on a different narrative technique, theme, and how developing strong themes can help focus your path to envisioning more coherent products and services.
        Daniel Orbach and Steven Bennett, Senior Designers, Moment
      • More Than a Logo: Crafting a Brand Vision
        The first step in building an authentic and cut-through brand is to establish a strong vision to guide its growth. Catering to both designers and those communicating with designers, this workshop will outline quick and iterative design strategy exercises that work to set the foundation for a holistic brand identity. Learn best practice techniques and tools for crafting a positioning strategy, roll-out plan and design direction tailored to your offer, timeline and goals.
        Ada Mayer, Senior Designer, Wolff Olins
      • The Future of Work: Thriving in an Era of Workplace Automation
        In the spring of 2016, Forum for the Future brought together members of its network—including representatives from Fortune 500 companies, entrepreneurs, and NGOs—in a collaborative innovation session to discuss the future of work and to think through how we might create more sustainable workplaces in the face of trends like automation, climate change and aging populations. In this interactive session, Rodrigo will share five trends affecting how we work and some of the more interesting concepts that emerged from the innovation session, challenging designers to imagine new ways of working together in the near future.
        Rodrigo Bautista, Principal Sustainability Advisor - Innovation, Forum for the Future
      • How to Future Proof Your Next Idea
        The frequency of new ideas, trends and technology in today’s world can leave many designers feeling unsure where to focus their attention. To create positive change in this world, we must create a clearer vision of the unarticulated needs of future users. This workshop shows designers how to apply future-forecasting tools to their daily work to inspire more influential and long-lasting innovations.
        Michael Roller, Trends Director, LPK
      • Anticipatory Design and the Future of Smart Products and Services
        For the past two decades Byron Phillipson has been championing the application of disruptive design for some of the world's biggest brands. He is now the Group Creative Director of Huge Los Angeles, the company's second principal office in the United States, opening in 2006. Working with some of Huge's biggest clients in media, entertainment and technology, the office is home to more than 70 visual, interactive and product designers, creatives, technologists, researchers, strategists and digital program managers.
        Byron Phillipson, Group Creative Director, HUGE
      • 12:30PM — 2:00PM
        Lunch
        Outdoor lunch in the courtyard of the Architecture & Design Museum. Visit the museum while chatting with your colleagues.
    • Tours
      • 2:00PM — 4:00PM
        Downtown Los Angeles Walking Tour
        Downtown Los Angeles has a unique character; the architectural styles, influences and trends cover a wide, eclectic range. Join Alissa Walker, a self-described "writer, gelato-eater and walker," as she guides us on a curated two-hour tour through the landscape of downtown. Alissa is urbanism editor at Curbed, as well as a writer and speaker about design, architecture, cities, transportation and walking for numerous publications, including Core77 — in other words, she knows her stuff.
        Alissa Walker, Editor, Curbed
      • Glass Slide at OUE Skyspace
        Thrill seekers, join us for a behind-the-scenes look at the SkySlide, a glass chute suspended on the outside of the U.S. Bank Tower that takes you from the 70th floor down to the 69th — at 1,000 feet above the ground. Architect Audrey Wu from Gensler, the firm behind the design, will give us the inside scoop on the slide, which is made to withstand hurricane-force winds and supposedly able to suspend two blue whales from it with no problem. And, of course, everyone gets a ticket to ride, complete with a view looking down on some of the city’s tallest skyscrapers, the San Gabriel Valley in the distance, and the tiny taxis below, plus the feeling that you’re on top of the world.
        Audrey Wu, Architect, Gensler
      • Hyperloop One Studios
        Visit the studio that’s making Elon Musk’s Hyperloop concept a reality. The Hyperloop is a high speed, intercity transportation system that uses passenger and cargo capsules inside a network of tubes to get people and materials where they need to go, fast. You’d be traveling as fast as the speed of sound — that means going from L.A. to San Francisco in 34 minutes. The system is also completely self-sufficient, generating enough renewable energy to power itself. This brilliant team is bringing the future into the present!
        Creative Team, Hyperloop One
      • 4:00PM till later
        Reception
        Gather on the rooftop of the Standard Hotel to wrap up the event in style.

Thanks for registering for the Core77 Conference 2016.

We'll keep working on making this year's conference rock. In the meantime watch your email for details and updates. See you in Los Angeles on September 29th. You can't miss it!

Conference Code of Conduct

All attendees, speakers, sponsors, and volunteers at our conference are required to agree with the following code of conduct. Organizers will enforce this code throughout the event. We are expecting cooperation from all participants to help ensure a safe environment for everyone.

The Quick Version

Our conference is dedicated to providing a harassment-free conference experience for everyone, regardless of gender, gender identity and expression, age, sexual orientation, disability, physical appearance, body size, race, ethnicity, religion (or lack thereof), or technology choices. We do not tolerate harassment of conference participants in any form. Sexual language and imagery is not appropriate for any conference venue, including talks, workshops, parties, Twitter, and other online media. Conference participants violating these rules may be sanctioned or expelled from the conference without a refund at the discretion of the conference organizers.

The Less Quick Version

Harassment includes offensive verbal comments related to gender, gender identity and expression, age, sexual orientation, disability, physical appearance, body size, race, ethnicity, religion, technology choices, sexual images in public spaces, deliberate intimidation, stalking, following, harassing photography or recording, sustained disruption of talks or other events, inappropriate physical contact, and unwelcome sexual attention.

Participants asked to stop any harassing behavior are expected to comply immediately.

Sponsors are also subject to the anti-harassment policy. In particular, sponsors should not use sexualized images, activities, or other material. Booth staff (including volunteers) should not use sexualized clothing/uniforms/costumes, or otherwise create a sexualized environment.

If a participant engages in harassing behavior, the conference organizers may take any action they deem appropriate, including warning the offender or expulsion from the conference with no refund.

If you are being harassed, notice that someone else is being harassed, or have any other concerns, please contact a member of the conference staff immediately.

Conference staff will be happy to help participants contact hotel/venue security or local law enforcement, provide escorts, or otherwise assist those experiencing harassment to feel safe for the duration of the conference. We value your attendance.

We expect participants to follow these rules at conference and workshop venues and conference-related social events.

This work is licensed under a Creative Commons Attribution 3.0 Unported License