Virgin Electronics relocated its tiny staff of 10 people from New York to downtown San Jose earlier this month in pursuit of a very big objective: challenging industry giants such as Sony, Apple, Dell and others in digital music hardware. ODMs are companies in Asia, almost all of them in Taiwan, capable of creating sophisticated electronics -- MP3 players, notebook computers, DVD players, personal digital assistants, LCD TVs and more -- for the big companies whose brand names are familiar to U.S. consumers.
