And now for a previously unblogged story about paper towels.
Mr. Yang justifies the holder's steep price - roughly 10 times as much as the cheapest plastic competitor - by detailing the extraordinary care that went into the product's design. Simplehuman, best known for a line of high-end waste cans costing up to $179.99 each, began looking into paper towels late last year. The company's designers rigged up cameras in the kitchens of volunteers and logged their daily interaction with the family's paper towel holder - a research technique that Simplehuman calls ethnovideography.
