Thanks to Rootburn, we now have the third Business Week piece about design
From 2000 to 2003, product-design jobs in America shrank dramatically. Many small shops closed, and all the major companies had sharp layoffs. The design work went overseas along with the manufacturing work...American design couldn't compete -- unless it became something else. And it has. In recent years, designers have taken the values and skills honed over decades of working on products and applied them to creating new information, services, experiences, and just about everything associated with the 'things' produced in China and Asia. Cell phones are made overseas, but the graphics, packaging, ads -- the products' personality -- are being designed by U.S. outfits.
And heads up - we've got IDEO content at Rootburn and the article
