Business Week talks to Samsung about design:
'In the past we regarded designers as people merely carrying out the role of designing products. In the future, we believe designers will have to be integrators, combining everything from initial research to the use of products. We must invest more in researching user behavior and discovering what's happening in the market. The first concrete step is expanding design labs overseas. Their focus will be shifted to uncovering consumer trends, what's hidden beneath the surface, instead of more visible things such as color or materials. Design comes from experience. One of the most important activities of a designer is to figure out how to take that experience and turn it into products that fit a specific market."
