The design chief of home furnishing giant IKEA was recently asked in China, now home to two of the blue and yellow warehouses selling the Scandinavian lifestyle, if he was worried about being a 'design imperialist.' The self-styled purveyors of 'democratic design' -- stylish furnishings at affordable prices -- balk at the idea that they are forcing their view of good taste on anyone.
'We can't force people to go to IKEA, we'll always have a lot of competitors,' said Lars Engman, IKEA's global design chief.
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