The women from the society called the pans "bund pans" because "bund" is German for a gathering of people. Dalquist added a "t" to the end of "bund" and trademarked the name.
For years, the company sold few such pans. Then in 1966, a Texas woman won second place in the Pillsbury Bake-Off for her Tunnel of Fudge Cake made in a Bundt pan. The win prompted a nationwide scramble for the pan.
Nordic Ware sells a variety of pots and pans and other kitchen equipment, but the Bundt pan remains its signature item, with more than 1 million sold each year.
