Portion Control to Major Tum
Nabisco 100 Calorie Packs are a brilliantly simple packaging and branding innovation. Give people more control over what they eat by packaging a fixed calorie amount.
100 calories seems like a harmless enough amount to snack on and it's an easy number to help tally your daily intake. Portion control is a complex aspect of dieting, with endless confusion about what is a portion? What is a serving?
The 100 Calorie brand takes precedence over the ingredient brand (although some of those such as Oreo Thin Crisp are special-to-this-product-line extensions, with presumably lower-cal reforumulations).