contact us | about
Core77's Design Blog
NAVIGATION : CURRENT : MORE :
content :
» articles
» studio bullitts
» competitions
» discussions
» offsite

resources :
» calendar
» design jobs
» design firms
» design vendors
» design portfolios
» design schools
» materials
» how to

search

LEGO Star Wars


Doesn't the core of Lego's brand reside in the physical meatspace interaction with the bricks themselves? The tactile, the auditory snik? But this Star Wars Videogame recasts Lego as an aesthetic (granted, something the underground has done for many years), a style of animation, and a proxy for kid-friendly. Sure, it'll sell a jillion units (as will anything Anakin-tastic these days) but is this good for Lego in the long, long run?






Recent Entries: