Pedal to the, uh, medal.
"Pedalite's self-charging LED-equipped pedal has won the Consumer Product Design Award at the Plastics Industry Awards held in London. The pedal was launched at Interbike Las Vegas last year." [story at bikebiz.co.uk]
Pedalite is a non battery-dependent bicycle pedal light; Flashing LEDs in each pedal provide 360° conspicuity; Flashes white to the front, red to the rear and amber to the side; Operates automatically when ridden (fit and forget); Provides a unique light 'signature'; Provides information for the first time on a cyclist's distance, relative position and speed; Easy to fit, 15mm spanner included; No batteries to purchase or throw away.